How companies across industries use 7Minds to turn scattered data into actionable intelligence.
A mid-size iGaming operator running sportsbook and casino verticals across multiple regulated markets was drowning in data. Player activity, bonus costs, GGR, NGR, payment provider fees, and compliance reports lived in separate systems — a proprietary PAM, three payment gateways, and a legacy data warehouse. Getting a simple answer like "What was our net revenue per market last week, adjusted for bonus burn?" meant pulling a BI analyst off other work for half a day.
7Minds connected directly to the PAM database, payment provider APIs, and data warehouse. Within two weeks, the operations team could ask plain-language questions across all sources — player LTV by acquisition channel, real-time bonus cost as a percentage of GGR, payment success rates by provider and country, and regulatory reporting breakdowns by jurisdiction. The compliance team started generating audit-ready reports on demand instead of waiting for monthly cycles.